Why you should invest time in social media as a marketing tool: 16 May 2011


In today’s digital world, it’s hard to get information or news without hearing about social media. If you turn on the news you hear things like “Today, Newt Gingrich tweeted that he is officially running for President of the United States” or “Sarah Palin posted on her Facebook….” It’s everywhere and it’s inescapable. Social media is the way we communicate.

So why should you invest time in social media for marketing? Social media can, not only help you reach your customers, it can alert you to trends that may affect your business and put you in touch with other resources that you never knew existed. Resources like a freelance writer living on Whidbey Island, for example.

I posted a video here on my blog because it illustrates the dynamics behind your need to invest time in social media. It was created by Erik Qualman, who wrote a book on the topic of social media. Personally, I find the video entertaining and full of verifiable facts. While the book makes some good points, it also makes a lot of assumptions and unfortunately doesn’t back up a lot of his comments with references or provable facts. However, it is an entertaining read and worth the effort.

Social media has become the fastest and cheapest means to reach your customers. Here are some questions you need to ask yourself: Are you using social media to its potential? Do you know how? Do you have the time or do you need to hire someone to manage it for you?

Hopefully, now you’re at least going to think about investing time in social media as a marketing tool. I’ll save my comments on communications devices for a later date.

Have a great day and keep on tweetin’…

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